In an interview with the design agency JUNO, our Managing Director Maximilian talks openly about the importance of an identity-orientated rebranding process and its impact on our team culture and employer branding. The interview provides insights into how we at abj Architekt:innen see the shortage of skilled labour in the architecture industry as both a challenge and an opportunity. Our goal is not only to attract talent, but to retain it in the long term and develop it further together.
At a time when skilled labour is in high demand, it is crucial to have a clear, authentic image as an office - one that makes our values and the togetherness of our team visible. This is exactly what we have achieved with our rebranding process, in which we asked ourselves the questions: Who are we? What do we stand for?
We have seen time and again that new team members are amazed at how comprehensive our range of services is. This has shown us that we can and must tell much more about ourselves.
Our new website reflects this process. It is more than just a source of information - it is the first welcome for future employees and a reflection of our culture. Maximilian explains: »We feel that applicants today are not only looking for professional expertise, but also for an office that has a clear attitude that they can identify with.«
We are now also receiving this feedback directly in job interviews. With our new image, we have succeeded in arousing the interest and motivation of potential employees who are enthusiastic about our office right from the start.
In addition to the external appearance, we have also further developed the application process. Instead of lengthy email correspondence, applicants can now book appointments with us themselves and receive all the information they need about the application process via a personalised website.
For us, rebranding means more than just a visual change - it is a continuous development that enables us to grow together with our team and consistently realise our vision. The authenticity and clarity created by the rebranding strengthens the team's self-confidence and has a positive effect on collaboration and motivation.
Click here for the full interview