St. Pauli´s new pearl

The Hamburg district of St. Pauli is known far beyond the gates of Hamburg for its vibrant nightlife and colourful mix of culture and history. Now the famous, infamous neighbourhood has one more attraction: a new hotel building from the British hotel brand Premier Inn, whose façade pays homage to the flair of New York in the 1950s. With its small-scale and heterogeneous appearance, the hotel blends seamlessly into the multi-layered surroundings, capturing and reflecting the essence of the urban atmosphere of the neighbourhood while being guided by the seven values of the St. Pauli Code.

Project

New hotel building

Client

STRABAG Real Estate GmbH I Ed. Züblin AG

Design

Stephen William Associates

Service

5 HOAI

Area

11.600 m² GFA

Location

Simon-von-Utrecht-Straße, Hamburg St. Pauli

Photography

Tim Voelter I Premier Inn

Specifics

DGNB Gold Certificate I Project management with BIM

Tiles and bricks for the neighbourhood

The new building is an ode to the neighbourhood: the skilful interplay of heights, shapes and a dynamic, partly green façade design and green roof ensures that the large-scale new building blends into the existing structure of the neighbourhood in a small-scale and seamless way. The design of the façade with different materials and colours echoes the lively diversity of the surroundings. The eye-catching steel staircase on the corner is reminiscent of New York's fire escapes and lends the new building an American flair. The new four- to six-storey stepped building accommodates a total of 219 rooms over an area of 11,600 square metres.

DGNB Gold certificate thanks to BIM

The Premier Inn is not just a place to stay, but also a showcase project in terms of sustainability. Armed with the DGNB Gold certificate, the hotel shows that luxury and sustainability are not mutually exclusive. The responsible use of resources and environmentally friendly construction methods are no longer a utopian dream, but a reality. Planning the building using a BIM model makes a significant contribution to enabling environmentally friendly, resource-conserving and economical utilisation over the entire life cycle.

Modular building with character

The partially modular design of the building and the use of prefabricated wet rooms in the bedrooms are also examples of the innovative planning of the building, which makes the construction efficient and sustainable. Methods such as these have not only shortened the construction time, but have also helped to reduce costs without compromising on quality or comfort. But the new building is not defined by its architecture alone: it sees itself as part of the community. The restaurants and shops on the ground floor offer space for encounters between guests and residents, while the music rehearsal rooms encourage creative interaction. The Premier Inn on St. Pauli is therefore not just a hotel, but a piece of St. Pauli itself - lively, cosmopolitan and always worth a visit. Not just on the Reeperbahn at half past twelve at night.